High-end luxury brands and designers often name a product after a street address or location where they started. Chanel’s 31 Rue Cambon fragrance is named for the Paris address where Coco Chanel opened her first store. Hermès 24 Faubourg fragrance is named for the 24 Faubourg Saint Honoré address where the brand’s founder Charles Hermès set-up shop in 1880. Prominent British men’s clothier Savile Row is named for the tawny street in the Mayfair section of central London.
New luxury watchmaker 88 Rue Du Rhone is inspired by the prestigious street in Geneva, Switzerland, where many luxury retailers are based. However, there is no high end luxury shop located at this address. The location offers an impressive view of the Rhone River, which flows out of Lake Geneva, the location where many of today’s leading Swiss watchmakers are headquartered.
Elie and Pierre Bernheim, grandsons of renowned Swiss watchmaker Raymond Weil launched the 88 Rue Du Rhone brand in 2012 to offer sleek and contemporary Swiss-made timepieces for a new generation of watch enthusiasts and collectors. The two brothers combined their horological background and watch expertise to create a brand balancing Swiss-made excellence and contemporary designs at highly desirable prices.
Interestingly, the two Bernheim brothers are at the helm of watchmaker Raymond Weil today and continue to run 88 Rue Du Rhone as well. The 88 Rue Du Rhone brand just recently launched at popular online retailer WorldofWatches.com.
Over twenty-eighty 88 Rue Du Rhone watches are featured on the site, including styles for both men and women from the popular Double 8 Origin collection. With Valentine’s Day less than three weeks away, you couldn’t select a better timepiece for your Valentine than the Double 8 Origin automatic watch for men and coordinating Double 8 Origin diamond watch for women.
Urbane and sophisticated, the 88 Rue Du Rhone Double 8 Origin men’s automatic watch features an impressive 42mm diameter case in premium grade stainless steel with a matching multi-link bracelet in stainless steel.
The stationary polished steel bezel surrounds the silvery-white colored dial with the tone-on-tone brand emblem in the center background, polished silver-tone luminous hands and Roman numeral hour markers.
Glowing with radiance the allure, the 88 Rue Du Rhone Double 8 Origin women’s watch features a shimmering diamond inlaid bezel on the lustrous highly polished case in premium grade stainless steel with a matching stainless steel multi-link bracelet.
The silvery white dial shines with silver tone luminous hands, black Roman numeral hour markers and the signature tone-on-tone brand emblem on the center background. Women’s watch is 35mm in diameter and features premium Swiss-made quartz movement.
Both watches have scratch resistant sapphire crystals above the dial and are water-resistant to 50 meters.
Free shipping and free returns are included on all domestic purchases within the continental United States at WorldofWatches.com.