When it comes to Brand Ambassadors TAG Heuer is in a league of its own. Many of today’s leading names in sports are part of the prestigious Swiss watch brand’s new “Don’t Crack Under Pressure” campaign, joined in the promotion with legendary ambassadors of the past. Popular soccer player Cristiano Ronaldo, leading tennis players Maria Sharapova and Kei Nishikori, auto racer Jenson Button, blade runner Marlou van Rhijn, and Olympic gymnast Nadia Comaneci are featured in the new TAG Heuer promotion along with film legend Steve McQueen, Formula 1 racing legend Jean-Manuel Fangio and renowned physicist Albert Einstein. The “Don’t…
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Chronological Time
Chronograph watches offer a rich heritage in time-keeping excellence. The very first chronograph was introduced in 1816 by Louis Moinet for use in the tracking of astronomical objects. In the next half-century chronographs evolved to record time. A true chronograph is one that has independent stop-watch and display watch functions. The term comes from the Greek terms for time: “chronos” and writing: “graph.” The term is interpreted more today about the recording of time rather than writing. In 1882, Edouard Heuer patented one of the first time-keeping chronograph pocket watches. Five years later Heuer introduced an oscillating pinion mechanism which is…