world of watches daytona 500 saleIn honor of the Daytona 500 we hosted an enormous sports-inspired sale at World of Watches on Sunday. For that one day, midnight to midnight, we marked down a selection of watches by up to 90% off. The 200+ sporty styles—individually selected for their particularly athletic qualities—included brand name watches by bestselling watch manufacturers such as Invicta, Stuhrling, Swiss Legend, Lucien Piccard, Technomarine, Swiss Army watches and Armani.

History wasn’t just made in Daytona, but at the World of Watches Daytona 500 Weekend Sale. The race may have been delayed for the first time ever by rain, but at World of Watches, the sale started promptly at 12am on Sunday. For the 24 hours that followed, customers shopped their favorite brand name watches, designer watches and more and in the sales’ popularity stakes, Invicta watches were the hands-down checkered flag winners of the day.