Eterna Watches are true revolutionaries in the world of horology. The brand founded during 1856 in Grenchen, Switzerland is renowned and highly regarded for their innovative spirit as well as being true visionaries in the art of watchmaking.

In the early 1900’s the brand introduced a series of wristwatches for women, utilizing small pocket watches attached to bracelet and leather straps. In 1908, the Eterna brand patented and introduced the first alarm wristwatch.

Eterna is legendary for developing a five ball-bearing mounted rotor system in its automatic wristwatches during 1948. The rotor system reduced the friction and resistance of the weight of self-winding automatic watches and also improved the timepieces accuracy as well.

Eterna Soleure Automatic GMT

This innovative system propelled the Eterna brand’s standing in the watch industry, as many other watchmakers soon started to use the new Eterna system in their automatic watch movements.

The five ball-bearing design was immediately incorporated by Eterna as its corporate logo and the design soon appeared on the dials of Eterna’s timepieces. The introduction of the Eterna Matic 3000 Dato men’s timepiece and the Sahida automatic watch during the 1960’s furthered the brand’s prominence in the horological industry. Both watches featuring cases less than 4mm thick were the thinnest automatic movement timepieces at the time.

The Eterna brand remains a prominent player in the watch industry today with the introduction of the  ultra-thin automatic 3030 movement in 2006, along with the 2007 debut of the Spherodrive Eterna Matic, featuring a new and updated ball bearing mechanism with an eight-day power reserve.

You’ll find an impressive array of Eterna Watches at World of Watches this week, including popular styles from the Soleure Automatic, Artena, Vaughn, Galaxis, Monterey, Avant-Garde, Grace and Contessa collections.

Eterna Contessa Diamond

The Eterna Soleure Automatic GMT watch is an exemplary timepiece choice that also features the innovative Spherodrive automatic movement inside. This precision crafted Swiss made timepiece is elegant and debonair with a polished premium grade stainless steel case, presented on a handsome black alligator strap.

An exhibition skeleton case back lets you see the intricate movement inside. The stationary bezel surrounds the attractive metallic blue dial with a 24-hour GMT window above the 6 o’clock hour, polished silver tone hands and hour markers. A window at the 3 o’clock hour reveals the automatic date calendar.

Features include a scratch resistant sapphire crystal above the dial and water-resistance to 50 meters or 165 feet. The Eterna Soleure Automatic GMT watch is 43mm in diameter and 13mm thick.

Glowing with glamour and radiance, the Eterna Contessa Diamond women’s watch is pure enchantment on the wrist in lustrous stainless steel and dazzling diamonds. The elongated rectangular shaped case in premium grade stainless steel with graceful curved contours on the sides has a satiny brushed finish.

The matching triple-link bracelet in polished stainless steel adds to the stylish good looks. Thirty-eight shimmering round-cut white diamonds are pave-set to glowing perfection on the top and bottom of the bezel.

Eterna Vaughn Automatic

The iridescent Mother-of-Pearl dial shines with polished silver-tone sword hands and baton hour markers. Premium Swiss-made quartz movement inside assures you of precise time-keeping accuracy. Features include a scratch resistant sapphire crystal above the dial and water-resistance to 50 meters or 165 feet. The Eterna Contessa Diamond women’s watch is 23mm wide and 7mm thick.

The Eterna Vaughn Automatic men’s timepiece with Eterna Matic movement inside is another outstanding selection. The timeless traditional styling features the contoured round case in polished premium grade stainless steel, presented on an attractive black alligator strap with a convenient deployment clasp closure.

The integrated stationary stainless steel bezel encircles the gunmetal colored dial with a date window at the 3 o’clock hour, silver-colored hands and hour markers. Features include an exhibition skeleton case back, water-resistance to 50 meters or 165 feet and a scratch resistant sapphire crystal above the dial. The Eterna Vaughn Automatic men’s timepiece is 42mm in diameter and 10mm thick.

Eterna Grace Diamond Automatic

The Eterna Grace Diamond Automatic women’s watch also features the precision Eterna Matic movement inside.  A spectacular array of brilliant round-cut white diamonds adorn the bezel and outer edges of the case in lustrous premium grade stainless steel. The black satin-facing leather strap adds to the stylish design.

The captivating black Mother-of-Pearl dial shines with polished silver-tone hands and glistening inlaid diamonds in a dramatic swirl pattern that encircles the open-heart window below the 12 o’clock hour.

Eterna Artena Men’s Watch

Features include an exhibition skeleton case back, water-resistance to 50 meters or 165 feet and a scratch resistant sapphire crystal above the dial. The Eterna Grace Diamond Automatic women’s watch is 34mm in diameter and 10mm thick.

The Eterna Artena men’s watch adds a looks of cool sophistication in brushed and polished stainless steel. The contoured round case in brushed stainless steel is presented on the striking triple-link bracelet in brushed and polished stainless steel.

The integrated stationary bezel surrounds the silvery-white colored dial with a fan patterned center background, a date window at the 3 o’clock hour, polished silver-tone sword hands and hour markers.

Features include premium Swiss-made quartz movement inside, a scratch resistant sapphire crystal above the dial and water-resistance to 30 meters or 100 feet. The Eterna Artena men’s watch is 40mm in diameter and 9mm thick.

The Eterna Artena women’s watch is a chic and fashionable selection. The graceful round case in brushed stainless steel is presented on a trend-setting red leather wraparound strap with contrasting off-white stitched detail.

The metallic silver-colored has a date window above the 6 o’clock hour, silver-tone sword hands and baton hour markers. Features include a premium Swiss-made quartz movement inside, a scratch resistant sapphire crystal above the dial and water-resistance to 30 meters or 100 feet. The Eterna Artena women’s watch is 30mm in diameter and 8mm thick.

Free shipping and free returns are included on all domestic men’s and women’s wristwatch purchases within the continental United States at World of Watches.