The country of origin always holds a great deal of distinction for many luxury items, including fine wines and champagnes, cigars, chocolates, sports cars and especially wristwatches. Fine wine and champagne imported from France, Belgium chocolates, Cuban cigars, Italian and German sports cars and Swiss-made wristwatches are among the most sought-after and coveted luxury items in the world today.

When it comes to well-crafted Swiss-Made timepieces, brands such as TAG Heuer, Breitling, Accutron by Bulova, Maurice Lacroix, Chopard and Ebel are among the most popular and revered watchmakers around the globe. SL_SWISS_Group_Edit1 (2)

This week Swiss Legend joins this highly esteemed list of premium Swiss-Made watchmakers with the introduction of three new Swiss-made timepiece collections: the Atari for women along with the Altitude and Meridian series for men.  The three series are making their international debut this week at popular online retailer

The new collections feature expert quality Swiss-made craftsmanship inside and out…from the precision Swiss quartz movements inside to the premium-grade stainless steel cases and bracelets, expertly crafted and produced in Switzerland.

The aviator inspired Swiss Legend Altitude chronograph for men features a 43mm diameter case and matching bracelet in brushed and polished stainless steel. A screened tachymeter bezel encircles the chronograph dial with luminous hands and hour markers.

The Meridian men’s chronograph delivers a virile and masculine perspective with a 43mm diameter stainless steel case and multi-link stainless steel bracelet. The stationary screened bezel surrounds the textured dial with three subdials, luminous hands and baton hour markers.

The new Swiss Legend Atari women’s watch offers consummate glamour for today’s modern woman with an attractive 35mm diameter stainless steel case presented on a striking triple-link bracelet in two-tone stainless steel. The legible dial shines with luminous hand and eight inlaid diamond hour markers.

All of the new Swiss-made watches feature scratch-resistant sapphire crystals above the dials and are water-resistance to 100 meters or 330 feet.

Free shipping and free returns are included on all domestic US purchases at