Customer rewards programs have been popular for decades. In 1981 American Airlines offered a frequent flyer program to its loyal customers offering incentives such as upgrades and even free round trip travel to customers accumulating miles each time they flew on their airline.

More than 100 million Americans today are members of airline loyalty programs with American Airlines and other top domestic air carriers. The loyalty program concept was soon adapted by other members in the travel industry as well with many major hotel chains and car rental companies offering their own loyalty programs too.

Today popular companies from Starbucks, CVS and Walgreens to PetSmart, Best Buy and Office Depot all offer loyalty programs for their customers. Watch collectors and aficionados donBUL-98B213’t have to look any further than popular online retailer for a loyalty program of their own.

The site’s WOW Perks+ loyalty program which will be celebrating its second anniversary this year, not only offers members points for each purchase they make, but also for subscribing to daily emails, reviewing a product and for even Re-Tweeting about a product.

WOW Perks+ Customers earning 300 to 2000 points can redeem their points for promotional dollar codes in various denominations ranging from $15 to $100.

This week WOW Perks+ members can take advantage of the site’s Reward Time Promotion featuring savings up to 91% on many of today’s top-selling watches from Luminox, Invicta, IWC, Citizen, Swiss Legend, TechnoMarine, Michael Kors, Seiko, TW Steel and more, plus receive an extra 150 WOW Perks+ points with their purchase too.

The Bulova Precisionist chronograph is an excellent choice. This handsome contemporary men’s chronograph has a rose gold-tone stainless steel case and matching triple link bracelet. The black ion-plated unidirectional rotating bezel with screened markers and a tachymeter center encircles the black dial with three subdials, luminous hand and hour markers.

Features include an automatic date calendar, 1/10th of a second, 1/1000th of a second and 60-minute registers. Quality quartz movement inside assures you of precise time-keeping accuracy.

Chronograph is 46mm in diameter, 16mm thick and is water resistant to 200 meters or 660 feet.

Free shipping and free returns are included on all purchases within the domestic US at WorldofWatches.