Right click, open new tab. Right click, open new tab.

This is my life while online shopping. Does anyone else do this? I need make sure I don’t lose my place on my main page while at the same time opening  up every possibility that remotely interests me in a new tab. From there it’s another long process of switching back and forth between all my tabs, comparing and trying to eliminate options until I’m left with the items that make it to my cart. Phase 3 typically includes me realizing that my cart is still way too expensive and I’ll have to get rid of those over-the-knee boots because 1. I live in Miami and 2. I don’t know where I think I’m going in those.

A lot of my online shopping issues stem from my general indecisiveness as a person which I believe is a flaw I share with the majority of my generation. I can barely decide what I want to eat for dinner, how do you expect me to pick between the army green dress and the black one?! And THAT stems from another generational issue fondly known as FOMO. (That’s Fear Of Missing Out for those of you that have been living under a rock for the last couple of years.) We don’t commit to anything because we’re terrified of making the wrong decision and missing out on something better. But then we’re paralyzed by this fear and avoid committing to any decision, at least not confidently. And if we do finally decide we’ll always be thinking “What if?” after the fact. We want to be everywhere at once; we want it all. Which is delusional because of this false idea that humans are excellent multitaskers combined with our fast-paced, technology-infused lives – when in reality we can only focus on one thing at a time. And what a horrible way to live! Always wondering what it would’ve been like had you made a different decision… it robs us of being present and living in the moment. Cheesy I know, but we gotta realize, as the clown tells George Costanza in “The Fire” episode of Seinfeld:

You’re living in the past, man!

We spend our lives comparing. We compare ourselves to everyone else’s Instagram life, we compare our sales numbers to our competitors, we compare candidates for the next POTUS, we compare clothes, cars, height – I mean even the “presidential candidates” are comparing “hand” size. Maybe it’s time we spend a little less time comparing and a little more time contrasting ourselves. Focus on what makes us different from the rest and stop worrying about our decisions. Just commit to one – doesn’t matter which one, just pick one! If it ends up being the wrong decision, hey, it was an adventure and an experiment and at least you learned from it. Next time, you’ll be able to make a faster, smarter choice. So remember, if it’s not a life or death decision: more YOLO less FOMO. Okay, I’m off my soapbox.

But anyway, if you feel the same anxiety over indecisiveness while shopping let me introduce you to our sweet little comparison tool on WorldofWatches. To be completely transparent with you guys, I knew this existed on our site, but yesterday was the first time I used it for a personal purchase and I LOVE IT. It’s so freaking useful. I started right clicking and opening a new tab as per my usual process and then I noticed the little check box and compare button under the image. Boy was I pleasantly surprised. It made the decision-making so efficient!

Compare Display Tool on WorldofWatches.com
Compare Display on WorldofWatches.com

All you have to do is check off the watches you want to look at, hit the compare button and it’ll line them up side-by-side so you can review on one page. This particularly helped me decide between four watches that look very similar. It was easy to contrast them and spot what makes each watch different, which allowed me to come to a decision quickly, confidently and more importantly without a single ounce FOMO.

I personally like that the tool restricts you to four options because I’d seriously be there all day if there were no limits. As one of my fellow coworkers likes to say, “Choice is the enemy of decision.” The tool narrows your focus and forces you to make a decision. And that’s really what we all need right? Someone or something forcing us to decide because without that we’d cling to all of the options for way too long and probably end up making a bad decision or worse – not make one at all.


Did I mention we have a free 30-day return policy? So don’t be afraid to make a decision.