The summer movie-going season is among the most popular times for film-going throughout the year. Audience attendance is usually brisk from May through August, as schools across the nation are on summer break, TV programs are on summer hiatus and film studios release many of their biggest blockbusters.

SL-30464-01-BBLAThis week alone, two major film blockbusters are scheduled to make their debut: Maleficent with Angela Jolie in a reimagined live-action look at the fairy-tale Sleeping Beauty and A Million Ways to Die In The West, director Seth MacFarlane’s follow-up to his successful film Ted, featuring Cherlize Theron, Liam Neeson and MacFarlane in a comedy spoof about the old-west.

Hollywood is not your only source for blockbusters this week. Popular online retailer debuts two new Swiss Legend watch collections today: The Cyclone watch for men and the Throttle Ceramic Chronograph for women. Both new series are certain to garner raves as well as widespread acclaim.

The Swiss Legend Cyclone men’s wristwatch offers a bold and daring perspective in time. Massive in size, ultra-bold and vigorous in character, this new timepiece is inspired by today’s active man.

The robust stainless steel case, a muscular 48mm in diameter and 12mm thick, is presented on a sleek silicone strap. Decorative bolt accents on the lugs and embossed grooved detail on the bezel add to the watch’s dynamic appeal.

SL-10055-WBLSAThe highly legible dial features skeleton hands, alternating Arabic minute and baton hour markers. A window at the 4 o’clock hour reveals the automatic date calendar.

The Throttle Ceramic women’s chronograph, a line extension of the popular men’s model, features a new size expressly created for women. The timepiece is chic and sporty with a masculine twist. The more diminutive sized Tonneau shaped case is 40mm in diameter and 12mm thick. Both the case and matching triple-link bracelet are crafted in lustrous high-tech ceramic.

The matching ceramic bezel with studded detail, encircles the captivating Mother-of-Pearl dial with three subdials, an automatic date calendar, luminous hands and hour markers.

Both new Swiss Legend watches feature premium Swiss-made quartz movement inside and water-resistance to 100 meters or 330 feet.

Free shipping is included on all domestic watch purchases at