Chronograph timepieces for men and women are featured today in just about every popular watchmaker’s assortment from Accutron by Bulova and Michael Kors to TAG Heuer and Zenith. Most of today’s popular chronographs feature a stop-watch function along with a small-second, minute and hour subdials.

Interestingly, women’s chronograph watches were not widely produced or marketed before the year 2000 and there is one brand responsible for their widespread popularity: TechnoMarine. Founded in 1997 by French entrepreneur Frank Dubarry in Geneva Switzerland, TechnoMarine is one of the first watchmakers to offer chronographs and larger sized watches expressly for women.

TECHNOMARINE-110053TechnoMarine is also responsible for creating a revolution in the watch industry at the time, pairing premium crafted Swiss-made watches with stainless steel cases on colorful transparent plastic straps in a wide array of fashion colors. Many of the watches in the brand’s collections were chronographs for men and women and a good many featured dazzling diamond bezels with impressive carat weights. The watches were water-resistant to 200 meters and could be worn anywhere.

By the summer of 2000, the TechnoMarine women’s diamond chronograph watches with colorful and interchangeable plastic strap were the most sought-after timepieces across the globe and were seen on the wrists of celebrities, fashionistas and trend-setting individuals in the know.

Soon many prestigious Swiss watchmakers, including Chopard, Omega, Rolex and TAG Heuer added women’s chronographs to their assortments, many with diamond bezels, colorful leather and plastic straps.

Diamond chronographs are still featured in TechnoMarine’s assortment today as the brand has moved to offering more casually elegant styles, reflecting the cool, understated sophistication of the “Saint Tropez” lifestyle.

You’ll find a wide array of TechnoMarine watches for men and women at popular online retailer, including the Cruise Original Star Diamond Chronograph. This dazzling women’s timepiece features a unidirectional rotating bezel with two rows of shimming round-cut diamonds pave-set to glowing perfection.

The lustrous gold-tone stainless steel case is presented on an attractive black silicone strap. The attractive black dial has three subdials, and automatic date calendar, luminous hands and gold-tone hour markers.

Features include premium Swiss-made quartz movement inside and water resistance to 200 meters. Chronograph is 40mm in diameter and 13mm thick.

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