announces the arrival of Kenneth Jay Lane Watches to its growing collection of popular brand name watches on its site.

Over 150 Kenneth Jay Lane women’s fashion watches are featured in the World of Watches Collection, including popular tortoise look wrist watches, gold plated watches for women, chronographs, sparkling crystal watches and ladies’ leather strap watches.

“Kenneth Jay Lane is one of the most sought-after names in fashion today. His watches are elegant, sophisticated and the essence of good taste,” commented Russell Ackner, VP of Marketing of “We are very excited to have Kenneth Jay Lane at World of Watches and anticipate incredible business with the collection this forthcoming Mother’s Day,” Ackner added.

The Kenneth Jay Lane watch introduction is specially timed to coincide with World Of Watches 2013 Mother’s Day Event featuring popular brand name watches for women from Bulova, Burberry, Citizen, Christian Dior, DKNY, Emporio Armani, Invicta, Michael Kors, Movado, Technomarine and Seiko, all at special savings off the manufacturer’s suggested retail price.

Trend-setting tortoise-look female watches are featured in the Kenneth Jay Lane KJLcollection at Customers can purchase the Kenneth Jay Lane Tortoise-Look Watch (KJL-2222) with a black plated stainless steel case, resin tortoise bezel and matching black steel and resin tortoise link bracelet. The watch has a Mother-of-Pearl dial with black hands and indexes. In addition, this women’s watch is water resistant to 50 meters (165 feet).

Slender rectangular case women’s fashion watches with leather straps are also included in the collection. Classically elegant Kenneth Jay Lane Women’s Watch (KJLANE-0901S-3CHR) has a polished steel case and black leather strap. Silver tone sword hands are presented on the textured white dial with black Roman numeral quarter hour markers. This graceful ladies’ watch is water resistant to 50 meters or 165 feet.

White watches for women are very popular this Mother’s Day and the Kenneth Jay Lane White Watch (JKL-2312S-02) for women features a round stainless steel case with a white leather strap. The silvery white textured dial is accented with silver colored hands and baton hour markers. A window at the 6 o’clock hour reveals the small seconds subdial. This watch is water resistant to 30 meters (99 feet).

Free shipping is included on all domestic Kenneth Jay Lane watch purchases at World of Watches. World of recommends customers place their Mother’s Day purchases prior to May 6, 2013 to ensure timely delivery for May 12, 2013.