LD-1000-EDIT_1_webWell, clearly the holiday season was a crazy time around here considering we haven’t posted since October 21st! Our bad… let’s catch up quickly, shall we?

Happy Halloween! Fall Back. Happy Thanksgiving! Winter is coming… Happy Hanukkah! Merry Christmas! Happy Boxing Day! and a HAPPY NEW YEAR!

OK so now that we got the formalities out of the way… It’s 2016, we’re back and we bring great news: The LEGEND has arrived at WorldofWatches.com!

A lot of things could be going through your mind right now. ‘What the heck is the LEGEND?’ or ‘What is DJ Khaled doing at WorldofWatches?’ And as much as we wish we were graced with the Snapchat legend’s wisdom, that’s not the Legend we’re talking about.

However, we ARE introducing a ‘major key to success’ this year… our new house brand, Legend.

You may or may not be aware of our #NewYearsResolution to transition our Swiss Legend brand to be completely Swiss-made by January 1st 2017, but it’s true and now you know. We’re extremely excited about it and you should be, too! Watches with Swiss-made movements are highly sought after because the movement has to be assembled and inspected in Switzerland. And who doesn’t love Switzerland? They’ve always given us perfection: Swiss cheese, Swiss chocolate, Baselworld, the Alps and of course the Swiss movement! Our goal with Swiss Legend is to make Swiss-made watches as affordable as possible. You’ll notice it’s a bit of a price jump from where the brand used to be at, but we promise, and any true watch aficionado will tell you: Swiss-made is SO worth it!

Okay, now, back to the reason we’re here today… We didn’t want to completely deprive our loyal Swiss-Legend lovers of the classic & affordable timepieces you’ve been fangirling over all these years. In comes, Legend from the makers of Swiss Legend.

Legend watches are designed and created for today’s active men and women. Sleek and casual sport watches for everyday wear that embrace your individuality and in-tune with the lifestyle you lead. Whether you’re at a boardroom meeting or sailing the high seas, Legend offers premium quality matched to cool, sophisticated appeal at modest prices in harmony with the casual, relaxed life you live. No matter where the day’s journey may take you, you will want a Legend watch on your wrist.

The first men’s collection released this year, Primo, is a robust chronograph, virile and masculine in appeal. The impressive 46mm diameter, polished steel case is presented on an attractive triple-link bracelet with contrasting brushed and polished detail. The stationary bezel with a distinctive notched outer rim adds to the striking good looks. The chronograph dial has a fluted background, three subdials, a distinctive date window and luminous hands and hour markers. Quality crafted with a Sapphitek crystal and water-resistant up to 100 meters.

So there you have it. From the same amazing designers of Swiss Legend, Legend is the quality, easy-on-the-wallet option for every lifestyle.

Legend watches. In Harmony With The Life You Live.

Get yours today.


Free shipping and free returns are included on all domestic purchases shipped within the continental United States at WorldofWatches.com.


This post was written by Nicole.