Customer rewards programs have been popular for decades. In 1981 American Airlines offered a frequent flyer program to its loyal customers offering incentives such as upgrades and even free round trip travel to customers accumulating miles each time they flew on their airline. More than 100 million Americans today are members of airline loyalty programs with American Airlines and other top domestic air carriers. The loyalty program concept was soon adapted by other members in the travel industry as well with many major hotel chains and car rental companies offering their own loyalty programs too. Today popular companies from Starbucks,…
It’s Reward Time!
