When it comes to Brand Ambassadors TAG Heuer is in a league of its own. Many of today’s leading names in sports are part of the prestigious Swiss watch brand’s new “Don’t Crack Under Pressure” campaign, joined in the promotion with legendary ambassadors of the past. Popular soccer player Cristiano Ronaldo, leading tennis players Maria Sharapova and Kei Nishikori, auto racer Jenson Button, blade runner Marlou van Rhijn, and Olympic gymnast Nadia Comaneci are featured in the new TAG Heuer promotion along with film legend Steve McQueen, Formula 1 racing legend Jean-Manuel Fangio and renowned physicist Albert Einstein. The “Don’t…
A Salute To American Heroes!
Veterans Day is this Tuesday November 11th, and many Americans will be saluting the men and women who have served our nation and those who are actively serving today. The holiday is one of the few American holidays that occurs on the same date every year and was first named Armistice Day, when it originated in 1926. President Woodrow Wilson proclaimed Armistice Day on November 11, 1919 to honor the deceased military members who served in duty during World War I. In 1938, Armistice Day became a legal national holiday. World War II veteran Raymond Weeks in 1945 worked to expand…
It’s Time To Make A Statement
In the world of fashion, statement pieces are characterized as items of apparel or accessories that are visually attractive, extremely eye-catching and standout from the rest of an ensemble. Whether it’s a specific pair of shoes, a belt, a blazer, a shirt or a wristwatch, many men and women have statement pieces in their wardrobes. A statement piece creates a focal point and stands out from the rest of an outfit. Hence, it commands and draws attention to the person wearing it. Many of today’s bold and generously oversized men’s and ladies’ timepieces from Invicta, Michael Kors, Swiss Legend, Fossil, Diesel,…
Fall Back In Time: Daylight Savings End This Weekend
It’s the end of Daylight Savings time this weekend and it is time to turn your clocks and watches back one hour on Sunday morning at 2 am. Traditionally, most states in the USA along with many countries around the globe start Daylight Savings time in the early spring as the days start to grow longer and nights shorter, and end it in the fall as the opposite occurs. Members of the European Union and the rest of Europe had a head-start last week starting their Daylight Savings time one week ahead of countries in North America, including the USA,…
The Sky’s The Limit
Aviation watches have been immensely popular for decades and have also served as the inspiration for wristwatches as well. In 1904, Louis Cartier designed a wristwatch as a favor to pilot Alberto Santos Dumont, which he could wear on his wrist when flying, since a standard pocket watch was too cumbersome to handle up in the air. The original Cartier Santos wristwatch featured a modified, rectangular-shaped pocket watch presented on a leather strap. Years later in the 1930’s, pilots relied on onboard chronographs by Swiss watchmaker Breitling, designed to be used inflight to calculate distances and travel times. In 1952…
Life In The Red Line Fast Lane
The worlds of high-speed racing cars and fast-paced wristwatches have gone hand-in-hand for decades. For generations race car drivers have relied on the split-second dynamics of watches, ever since Edouard Heuer introduced the Monte Carlo 12-Hour Stopwatch in 1958, along with the Super Autavia full chronograph and the Sebring 60-minute, split-second timer, which were released thereafter. Both racing car drivers and enthusiasts soon relied on the Heuer brand for up-to-the-second calculations of race times. Many other watchmakers followed Heuer’s lead with racing inspired timepieces of their own, including Rolex with the Daytona chronograph, Omega with the Speedmaster series and Chopard…
An Equinox For All Seasons
The solar equinox occurs twice a year, usually around March 20th and September 22nd. This is the time when the Earth’s equator passes the center of the sun and daytime and nighttime on this specific day are of equal durations. The two equinoxes also serve to herald the introduction of the spring and fall seasons, as the weather in most parts of the globe transition in changing temperature. The dramatic contrasts between the seasons, as well as daytime and nighttime serve as the emphasis for a new timepiece collection by prominent International watchmaker Elini Barokas, appropriately named Equinox. The new…
It’s Time To Find A Cure
October is Breast Cancer Awareness month and the It’s Time To Find A Cure event in support of the cause is taking place at WorldofWatches.com for the entire month. The popular internet retailer has expressly partnered with many of today’s most prestigious watchmakers for the promotion and proceeds from the event will benefit the NBCF (National Breast Cancer Foundation ) in its mission to save lives through early detection of the disease and provide free mammograms and diagnostic breast cancer services to those in need. In addition to providing breast cancer screenings to services to those in need, the NBCF also offers…
The TechnoMarine Revolution
Chronograph timepieces for men and women are featured today in just about every popular watchmaker’s assortment from Accutron by Bulova and Michael Kors to TAG Heuer and Zenith. Most of today’s popular chronographs feature a stop-watch function along with a small-second, minute and hour subdials. Interestingly, women’s chronograph watches were not widely produced or marketed before the year 2000 and there is one brand responsible for their widespread popularity: TechnoMarine. Founded in 1997 by French entrepreneur Frank Dubarry in Geneva Switzerland, TechnoMarine is one of the first watchmakers to offer chronographs and larger sized watches expressly for women. TechnoMarine is…
High-Ranking Military Time
Military inspired wristwatches have been popular for generations. In many cases, a watchmaker’s popularity has been deeply influenced by their production of specific watches for a country’s military unit. Rotary watches rose to fame in England during World War II, becoming the official watch supplier of the entire British army. The brand was consequentially worn in just about every British household during the war and became immensely popular throughout the nation after the war. Rotary’s popularity in England was so immense, that it moved its corporate headquarters to Great Britain after the war. During the early 1960’s, the United States…