World of Watches has partnered with the American Red Cross to match customer donations in an effort to help victims of Superstorm Sandy. The company is appealing to its customers to donate to the cause and will match customers’ donations dollar for dollar up to $10 per donation transaction.
World of Watches, the leading internet retailer of brand name watches, announced today it has partnered with the American Red Cross to raise funds toward the relief efforts underway for victims of the recent catastrophic storm that battered the Northeast.
“Our thoughts and prayers are with the residents who have suffered—and continue to suffer—from such an unfathomable disaster,” said Lior Ben-Shmuel, CEO, World of Watches. “You’d be hard pressed to find any of our own employees who don’t have a direct connection to the area, whether through family or friends,” he continued. “Even if we didn’t have people up there, as Americans, we all have a responsibility to help our fellow citizens. It’s just the right thing to do—it’s a no-brainer.”
The company has committed to match customer donations dollar for dollar up to $10 per customer, per donation transaction. Customers/visitors are able to donate to the cause directly, with no purchase necessary. The donation program will run through November 15, with all proceeds to go directly to the Superstorm Sandy relief efforts.
“We’re an internet retailer, and we’re in the midst of what every year is the craziest time of the year—the lead up to the holidays,” said Russell Ackner, VP of Marketing, The SWI Group. “When something like this happens, it is extremely sobering. It makes you acutely aware of what really matters; it’s bigger than numbers, it’s bigger than business, it’s bigger than anything tangible,” he continued. “And we have a fantastic, WOW-loyal customer base—we fully expect our patrons will step up to the plate with us so we can help to our greatest ability.”
Donations to the World of Watches/American Red Cross Superstorm Sandy relief efforts can be made at through November 15, 2012.
For more information about the American Red Cross, please email: