I’ll make no apology here. I’m a huge Lucien Piccard fan. #SorryNotSorry. And I love the direction the brand is taking. The new watches just fit me. I take my martinis with top shelf vodka, and one well educated rock. I wear a sport coat sometimes. Dress shoes. And I wear a Lucien Piccard almost every single day. The history of Lucien Piccard is compelling, and that speaks to me as well. In particular, I love the fact that Ava Gardner gifted a custom Lucien Piccard watch to Frank Sinatra back in the 1960’s. It was a 17-jewel, 14k gold…